BUILDING KUIU

Introducing Tiburon

Tiburon utilizes a new Toray fabric technology that gives you a wider temperature range in your layering system, especially if you hunt in warm climates or early season. Toray invented a new fabric technology called Dot-Air for Japan’s Summer Olympic team to help manage heat stress and we have turned this technology into the most advanced warm weather-hunting product line ever made.

The Tiburon Shirt and Pant is one of my favorite developments because it solves the problem of the wide temperature changes we face during Summer and early Fall hunts.

At 149 g/m2 Tiburon is not thin, noisy or non-durable like typical “light weight-quick dry” pants or shirts. Dot Air is made with “Micro-Openings” to allow air to flow easily through the fabric to cool the surface of your skin with the slightest breeze or movement.

I have tested the Tiburon on the costal range in California during the summer in 100 degree heat and layered up underneath in 10 degree hunts in November and love the versatility of Tiburon.

The Tiburon Zip-T & Pant are treated with Toray’s Kudos DWR, quick drying, and extremely quiet. You can wear it next to your skin or over your Merino Wool base layers.

Toray Dot Air fabric contains small mesh-like micro-openings designed to maximize breathability without giving up durability. Allowing the slightest breeze to pass through the fabric to cool your skin on hot weather hunts, while still protecting you from the elements.

TIBURON ZIP-T

Price:               $99.99
Sizes:               M, L, XL, XXL
Color:              Vias Camo & Verde Camo

Ingredients:    
Toray Dot Air Fabric – 149 g/m2 – 100% Polyester
Toray KUDOS DWR Finish (Durable Water Repellant)
YKK Zippers (1/4 zip chest opening and chest pocket)

Technical Features:
8.50 ounces
2-Way Stretch
Water Repellent-Treated with Toray KUDOS DWR Finish
Extremely Breathable – Dot Air Fabric is ventilated with tiny air holes
Quick Drying
Very Quiet

 
Pockets Configuration
Chest Pocket with #3 YKK Zipper
Easily accessible for essential small gear

Collar Configuration
¼ Zip Mock Collar for extra comfort and added ventilation – #3YKK zipper
Allows dump of heat and excess moisture

Patterning
Anatomical shaping for fit and comfort when climbing
Athletic Fit
Flat Lock Stitching

 

 

TIBURON PANT

The Tiburon Pant is the most technically advanced warm weather-hunting pant ever created.  Add layers underneath it, and you can use the Tiburon Pant for any hunting condition.

Price:               $139.99
Sizes:               32, 34, 36, 38, 40
Inseam:         34”
Color:              Vias Camo & Verde Camo

Ingredients:    
Toray Dot Air Fabric – 149 g/m2 – 100% Polyester
Toray KUDOS DWR Finish – Durable Water Repellant
YKK Zippers – #3 (seat pockets, hip/cargo pockets, hip zip, fly)

Technical Features:
Designed as a Warm Weather Pant – Next to skin or add layers underneath for cooler weather hunting.
12.50 ounces
2-Way Stretch
Water Repellent-Treated with Toray KUDOS DWR Finish
Extremely Breathable – Fabric is ventilated with tiny air holes
Quick Drying
Very Quiet
Hip Zip Vents – Designed to dump heat and excess moisture – lightweight mesh lining to keep debris out

Pocket Configuration
Two hand pockets with lightweight mesh lining for added ventilation
Two rear/seat pockets – #3 YKK zippers
Two thigh/cargo pockets – #3 YKK zippers
Two hip-zips with mesh lining for added ventilation – #3 YKK zippers

Zipper (Fly) Configuration
Front Fly #3 YKK Concealed Coiled Fly Zipper with 2 heads

Belt Configuration
Web & Bar-tacked PU-button
Bar Tack Belt Loops

Patterning
Anatomical shaping for fit and comfort when climbing
Gusseted crotch
Articulated knees
Flat Lock Stitching

As I’m sure you’re aware, our new product releases have been met with a very high demand and have sold out within days. We highly recommend that you place your preorder as soon as you can.  There’s no obligation, you aren’t charged until your order ships.

PREORDER NOW AND GET 10% OFF
To preorder, call KUIU Customer Service toll free at 855-367-5848 Monday-Friday from 9:00AM-5:00PM PST.  International customers who aren’t able to call in can email service@kuiu.com for instructions.

 

KUIU’s Business Model vs Retail

The big box retail model floods the store with inventory to give the customer options, leaving them to figure out what to buy. Without an in-store gear expert explaining the performance advantages of the more expensive products, inevitably lower priced gear out sells more expensive gear.

It’s the job of the big box retailer’s “Buyer” to buy gear that will sell, which tends to reward cheaper products. Retail buyers are graded by what sells and penalized on products that need to be discounted to be sold. The buyers then penalize brands if their products do not sell themselves. This model has driven quality out of the fabrics and construction of apparel and packs and strangled innovation, refocusing the drive towards hitting a price point that will sell quickly instead.

Most apparel and pack manufactures have a 50% margin in their pricing when selling to the Box retailer wholesale. The Box stores then add a 50% margin to the (wholesale) pricing at which they purchased the product from manufacture’s before selling it to the consumer. This quickly drives the price up and why less expensive fabrics and construction are chosen.

For example: BRAND X’s Jacket cost is $75.00 and  is sold to the retailer by Brand X for $150.00. The retailer then marks it up again and sells it to you for $300.00. A jacket that costs $75.00 to make is sold to you for $300.00.

The big box retailer earn’s a 50% margin or $150.00 to hang it on the rack for you to try on.

Would you be better served by doing your own research and paying the $150.00 for the jacket and ordering it in a store?

Or even better, working directly with the company that made the jacket and pay $200.00 for better materials, design, fabrics, construction, lighter weight and higher performance?

This is why KUIU is a consumer direct brand. At Sitka I was restricted by price points. I was constantly considering the cost of fabrics, construction, design and how it would impact price and sell through at the retail level. I dreamed of a business model where I could make fabric, product design and manufacturing decisions that would maximize the performance of the product and not have to worry about price, answering the customer’s need, rather than the retailer’s.

This business model is the reason why our products are made only with the finest ingredients in the world such as Toray, The Merino Company, 3M, Dura-flex, Easton, Pittards Leather, Cordura and Polartec. It’s what allows us to produce the highest quality gear with no compromises in performance.  It’s what will allow KUIU to continue to lead the industry with cutting edge innovations and push our market further than ever before.

Jason

 

 

 

 

New Spring 2013 KUIU Tees

 Two new styles of KUIU Branded Tees, “Signature II” in Dark Navy and “Block” in Dark Grey and Silver Grey, are available now for only $19.99 and ready to ship.  Some of our more popular styles are also back in stock and offered in two new colors.

 

LOGO TEE
New color
$19.99

LOGO TEE
New color
$19.99

 

 You can reach Customer Service Monday-Friday form 9:00AM-5:00PM PST at 855-367-5848 or servce@kuiu.com

Eastmans Bowhunting Journal May/June Selection

Congratulations to Brady Miller of Columbia Falls, Montana who was chosen for the KUIU Advertisement in the current May/June issue of Eastmans’ Bowhunting Journal.

As a token of my appreciation for submitting your photos to the album, on October 23rd 2013, the final entry will be selected for the last Eastmans’ issue of the year. At that time, all 12 featured entries will be posted to an album onto KUIU’s Facebook Page to be voted on.

The photo with the most “LIKES” will win an all expense paid Trophy Couse Deer Hunt with Colburn and Scott Outfitters and myself in Sonora Mexico, January 4th through 11th 2014.

Jay Scott and Darr Colburn run one of the the finest Guiding operations in Arizona and Northern Mexico for GIANT elk, Desert Sheep, Coues Deer and Turkey. Their Coues deer hunts are second to none!

CLICK HERE TO LEARN MORE ABOUT COLBURN & SCOTT COUES DEER HUNTS

The hunt will be professionally photographed by the award winning outdoor photographer Paul Bride and will featured on the blog.

Photos we like:

  • Tastefully Shot (no back of the truck photos)
  • Little or no blood
  • Animal position
  • KUIU well represented in the photo
  • Beautiful backdrop helps
  • High Resolution

If selected you will need to submit a 150 to 200 word testimonial. I believe customers represent KUIU with more passion and credibility than any “prostaff” spokesperson ever could.

Please let me know if you have any questions.  You may submit your entries via email to album@kuiu.com or directly to In the Field by hitting “submit your photo” along the bottom menu.  Good luck!

Jason

Merino 185 Crew Tee 15% Off – 2 DAYS ONLY

A newsletter will be going out tomorrow morning announcing this 2-day promo.  I wanted to let blog subscribers know early.

If you have any quesitons, you can contact customer service M-F 9:00-5:00PM PST at 855-367-5848.

Terms & Conditions: Sale prices valid now through Thursday 04/25/2013 at 11:59PM PST on in-stock non-outlet Merino 185 LS Crew-Ts only. Sale prices cannot be applied to previous purchases. Preorders are excluded from sale pricing.

More Hats in Production

So…..I guess you like the new hat collection?….WOW. We sold more hats in the past 2 days than we did in all of 2012.

If you did not get an order in before they sold out, do not worry as more hat fabric arrived at the factory yesterday. This fabric will go into production next week. I have asked the factory to rush this production run and as soon as I have conformation of delivery I will let you know.

Thank you for patience and support!

Jason

New KUIU Caps, Boonie, & Merino Tees

New Cordura style KUIU Caps just arrived

The new line up of KUIU Hats uses the same lightweight Cordura® 160 denier ripstop fabric used for the ICON packs.  The combination of this durable fabric along with a water resistant PU coating makes for an awesome technical hat on the mountain.

 

TECHNICAL DETAILS

 • 160 Denier Cordura® Ripstop fabric Boonie available in S/M or L/XL
 • Slight PU coating for water repellency • Boonie: 2.25 Ounces
 • Stitched eyelets for ventilation Cap: 2.0 Ounces

 

$19.99

$19.99

 

 

This limited run offers an ideal 100% Merino layer for everyday activities and training for your next hunt. The 18.5 micron T-Shirt and Long Sleeve are naturally moisture-wicking, anti-microbial, odor-resistant, and breathable.

PRICE: $34.99 – $39.99

 

 

KUIU Dominates at the Masters

During a rain soaked final round at the Masters in Augusta Georgia yesterday, there was only one person who remained dry and comfortable the entire day.Vias on the golf course is next fashion trend!

Thank you to who ever this was wearing KUIU in the Gallery on the 18th Green, what an amazing end of the Masters you witnessed. Go KUIU!

Jason

 

Eastman’s Photo Selection #4

Congratulations to Brent Hunsucker from Florence, Montana on a Giant Montana Goat and being chosen for the next KUIU Advertisement in Eastman’s.

As a token of my appreciation for submitting your photos to the album, on October 3rd 2013, the final entry will be selected for the last Eastmans’ issue of the year. At that time, all 12 featured entries will be posted to an album onto KUIU’s Facebook Page to be voted on.

The photo with the most “LIKES” will win an all expense paid Trophy Couse Deer Hunt with Colburn and Scott Outfitters and myself in Sonora Mexico, January 4th through 11th 2014.

Jay Scott and Darr Colburn run one of the the finest Guiding operations in Arizona and Northern Mexico for GIANT elk, Desert Sheep, Coues Deer and Turkey. Their Coues deer hunts are second to none!

CLICK HERE TO LEARN MORE ABOUT COLBURN & SCOTT COUES DEER HUNTS

The hunt will be professionally photographed by the award winning outdoor photographer Paul Bride and will featured on the blog.

Photos we like:

  • Tastefully Shot (no back of the truck photos)
  • Little or no blood
  • Animal position
  • KUIU well represented in the photo
  • Beautiful backdrop helps
  • High Resolution

If selected you will need to submit a 150 to 200 word testimonial. I believe customers represent KUIU with more passion and credibility than any “prostaff” spokesperson ever could.

Please let me know if you have any questions.  You may submit your entries via email to album@kuiu.com or directly to In the Field.  Good luck!

Jason

Super Down Sleeping Bag Development

We are in development of the new KUIU Super Down Sleeping bag line which incorporates the most advanced ingredients ever put into a sleeping bag. They will be incredibly light and warm.

  • Toray fabric
  • Toray’s Kudos DWR
  • 100 % Polish Quix Down
  • YKK Zipper
  • Vertical baffle design maximizes warmth to weight ratios.

As we are working through the development process I need your help in answering the following questions in the comments section below:

  • What temperature rating(s) do you need? 0 degree, 15 degree or 30 degree?
  • What size? Regular (up to 72″) or Tall (up to 78″)
  • What color combinations do you like?

*** Please note: I do not have the spec’s, delivery dates or prices. We are still in the development and testing phase, please be patient.  Because of this, we’re not able to take preorders at this time.  I will share this information with you as soon as it is available.***

Thank you in advance for your help!!

Jason