With so many new customers and subscribers to the Building KUIU blog I want to remind everyone why KUIU exists. In building Sitka, I realized how much the retail model strangles innovation. No Toray, No The Merino Company, No Icon Carbon Fiber, no cutting edge innovation. Price is too important to drive sales.
As Mountain Hunters and Guides, we rely on gear in the most demanding conditions on the planet. Before Sitka, I always asked why is our gear decades behind the Outdoor Industry? We should be leading not following. We hunt despite the weather and many times because of the weather. There is no lodge at the top of the mountain, weather does not cancel our trips, we go anyways.
We need uncompromised products made with the finest materials and manufacturing. Products designed without price targets so there are no limitations on what goes into our products. KUIU was created so I can design and build products with as much reliability as money can buy.
Because of this, I have nothing to hide what goes into KUIU products. Opening up the inside of this business, sharing our world-class suppliers; Toray, The Merino Company, Pittards Leather, Cordura, YKK, Duraflex, and Bemis. I want you to have confidence in KUIU products. So much confidence you recommend KUIU. So much confidence KUIU becomes your brand.
The Internet has forever changed retail, we no longer have to rely on a retail sales person for the latest product information. The Internet has given us the power to search and research products and brands, read unbiased reviews, post reviews, post complaints and become complete experts of the gear we buy.
Because of the Internet, retailers no longer have to be experts of the products they sell because the customer is. The Internet has changed retail into a self-service business, hang it on the rack or wait for an order on-line and ship it.
If the retailer no longer adds value to the sale why pay them 40% to 50% more?
KUIU product prices do not include retail mark up. You are buying KUIU products at the same price as I would sell to a retailer. Selling KUIU in this model allows me to continue to develop product without cutting any corners to meet price targets for retailers and allows more people to experience this amazing product line. We all win this way.
Thank you for all of your support and helping me build a brand that is creating significant change to this industry and will turn KUIU into the technical leader no matter what industry.