BUILDING KUIU

Super Down Announcement

INTRODUCING THE SUPER DOWN JACKET Available for Preorder in Vias Camo & Verde Camo

KUIU’s Super Down line now includes a full-zip collared jacket with 2 ounces of 850+ of Premium Polish Toray Quixdown™ water-resistant down and Stunner®Stretch light weight fabric.  Super Down insulation pieces allow down to maintain its unmatched warmth-to-weight ratio, even when [...]

Introducing Verde- Taking Preorder’s Today

Listening carefully to customers makes KUIU a very powerful brand. Verde is a development created from customer requests for a green based pattern with a softer contrast than Vias, but the same macro contrasting principals.

Thank you to all who take the time to share your thoughts and ideas.

Verde is a contrasting [...]

Arctic Red 2012

I just returned from another amazing hunt at Arctic Red River Outfitters in the NWT in Canada. I hope you enjoy the photo essay I have put together from the trip.

As you will see in the photos, I am wearing a new camouflage pattern called Verde and some our 2013 line-up of gear. [...]

Contrast

There are some fantastic examples of ungulate predators that have evolved with contrasting colors to create very effective camouflage.

A contrast camouflage breaks up the animals profile and creates visual confusion using a combination of light and dark colors making them unrecognizable to their prey.

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Vias Camouflage Feature

I wanted to let you all know we have created a new feature in The Hunt from our photo shoot East of Reno.  There have been requests for an easy format to view Vias camouflage to have a better understanding of the its effectiveness at various distances and environments. I have enclosed a link [...]

Vias Camouflage

Last spring on the blog we discussed camouflage for KUIU.  We all agreed it would be best for KUIU to create a new pattern. The pattern requirements you suggested were earthtones, non-blobbing, visual confusion, high-contrast, distinctive and attractive. After reviewing the final version of the pattern this week in the field, we [...]

Base Layer’s

Dad and Jason Blacktail’s 2010

California’s archery deer season begins the second weekend in July. My dad and I have been hunting the opener together for most of my life.  This past weekend we did a bivy hunt into a new area here in Northern California’s A-Zone.  The hunt was great, we saw a [...]

KUIU’s Camo Direction

I have received over 50 comments regarding camouflage!  Thank you all very much.   The feedback has been amazing, a lot of thought, insight and value adding comments.  As I predicted there are a lot of varying opinions on camouflage, however there were also were a lot of common thoughts and ideas.

Below is [...]

Camo Discussion Continued

Camo discussion summarized [...]

Let’s Discuss Camo

What works, what doesn’t. A discussion on camo to figure out the KUIU pattern. [...]